FEATURE23 December 2019

Common values

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Brexit Features Impact North America UK

The advertising and marketing industry is different from the general population at a moral values level, according to new research. Katie McQuater looks at what this means for businesses

After the Brexit vote in 2016, the political and media establishment reacted with surprise and shock when 52% of the public called the political elite’s bluff, defied the polls and, ultimately, highlighted how false assumptions can lead us to ...