Catherine Cowie – Research Hero

CATHERINE COWIE, Research Insight Manager, ROYAL LONDON

Catherine started her insight career when she worked as a consultant at leading customer science company Dunnhumby. At this point in her career, she fell in love with the psychology of shopping and wanted to learn more about the 'why’ and not just analyse behaviour. This led her to gain experience in more traditional research agencies including GfK, TNS and Kantar, before returning to Dunnhumby and eventually managing their UK research team. Catherine now works in-house as a research manager at Royal London based in Edinburgh, where she manages both qualitative and quantitative research projects.

Catherine was nominated for her work "on the investing responsibly project, where consumer perceptions on sustainability and the role it plays in investments was investigated" and for "supporting other colleagues to help them develop their research and market knowledge".