FEATURE28 March 2018

Breaking free

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Behavioural economics Features Impact North America Public Sector

When social norms break down, people may reveal preferences or values they previously felt they had to conceal – sometimes with profound consequences. In a new paper, Harvard University law professor Cass Sunstein explores how the unleashing of hidden preferences can create social change. By Katie McQuater.

In October 2017, sparked by the allegations against film producer Harvey Weinstein, actress Alyssa Milano asked her Twitter followers to tweet the words ‘me too’ if they had experienced sexual assault or harassment, to highlight the scale of the ...