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FEATURE19 January 2016

Big data has changed our role

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Data analytics Features Impact UK

The rise of big data has meant market researchers now need to be curators of a wider range of data sources to deliver insights to clients says Corinne Moy in the latest 70th anniversary article.

Since the turn of the century, there has been an explosion in the availability of data, both inside and outside client organisations. The growth in capacity and flexibility of computing has allowed businesses to harness this information in ways ...