FEATURE5 October 2016

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Behavioural economics Features Impact

Our online behaviour shapes much of the advertising we see, but can it also change how we see ourselves? By Bronwen Morgan

Online advertising in Europe is now worth €36.2bn. According to figures from the Interactive Advertising Bureau (IAB) Europe, it grew by 13.1% in 2015, overtaking the TV market, which is worth €33.3bn.  

Within this, behavioural – or ...