This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE5 October 2016

Behind the label

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Behavioural economics Features Impact

Our online behaviour shapes much of the advertising we see, but can it also change how we see ourselves? By Bronwen Morgan

Online advertising in Europe is now worth €36.2bn. According to figures from the Interactive Advertising Bureau (IAB) Europe, it grew by 13.1% in 2015, overtaking the TV market, which is worth €33.3bn.  

Within this, behavioural – or ...