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FEATURE3 January 2018

Ask the right questions...

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Behavioural economics Features Impact

Starting a survey with an open-ended prompt for positive feedback can lead to increased purchase behaviour, according to a new study. This should raise questions for market researchers, says Bronwen Morgan.

We know from the many discussions around referendum wording that the way in which a question is phrased can have a significant impact on the response generated. 

This is also true for surveys with more than one question, but ...