Angela Orme – Research Hero
Angela Orme, Research Manager, Swift Research
Angela worked in Burton’s computer department before becoming a single mother of two young boys, but needed a flexible place to work. Swift offered this and Angela started working in the office, programming questionnaires and running data. As the company grew, she became more involved in the market research process and found it fascinating. Working her way through all the company’s departments, Angela learnt new skills in each area, from the first interview to the first group discussion to running projects for international clients.
Angela was nominated because: "Her commitment has always been second to none, whether it’s a focus group that needs moderating at 9pm, or a CLT briefing at 8am, Angela will always be the first to volunteer. She has also been a crucial member of the team, helping to train countless junior researchers throughout the years who, themselves, have gone on to have successful careers in the industry."
What is the biggest challenge you have faced during your career?
The changing technology, and from paper and actual products in your hand to virtual reality, the pace of change is getting faster all the time.
What will be the next big trend or development in the research industry, and why?
AI and finding the best and most accurate and effective way to work this into our processes.
Who inspires you as a researcher?
All the young talent in our team, the enthusiasm and willingness to do just that little bit extra to meet a client’s needs.

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