FEATURE7 July 2023

Alice Langthorne – research hero

Features People

The Market Research Society launched the Research Heroes programme to celebrate the sector’s unsung heroes. Alice Langthorne has joined the cadre of Research Heroes 2023.


Alice Langthorne, Office and Events Manager, Boxclever 

Alice has eight years experience in project management and client liaison, having successfully managed a wide range of brand strategy, insight, innovation, and brand competency projects for global brands. Her passion lies in activating insights for clients, whether through immersive stakeholder sessions, compelling videos, or interactive Sways. 

Alice was nominated because "for anyone in need of inspiration, flair and lashings of enthusiasm, Alice Langthorne is the perfect dish to grace any table. Packed full of flavour, sparkle and a whole lot of zest, Alice lights up every occasion she graces. A proper crowd pleaser, Alice brings an infectious smile to the face of all in attendance."

What is the biggest challenge you have faced during your career?

Throughout my career, I’ve been fortunate to work alongside senior colleagues who have provided invaluable learning opportunities. However, this has also trigged imposter syndrome – an ongoing struggle where I question my qualifications and significance of my opinions. Thoughts such as “I’m not qualified enough” or “no one cares what I say” (the list could go on) often arise, leading me to doubt my competence and knowledge. The battle against imposter syndrome remains an ongoing challenge, but I continue to embrace vulnerability, and prioritise courage over comfort.

What will be the next big trend or development in the research industry, and why?

The rapid advancement of technology, coupled with the emergence of the metaverse, is poised to have a profound impact on the research industry. The metaverse will enable immersive and interactive experiences, allowing us to simulate real-world scenarios and observe behaviour in a controlled virtual environment. This opens up possibilities for conducting focus groups, user testing and ethnographic research.

Who inspires you as a researcher? 

Frankly, the people I work with. Despite the team’s seniority and extensive experience, they possess an unwavering curiosity and an insatiable desire to continuously develop their skills and expand their knowledge. Their infectious enthusiasm for learning and personal growth fuels my own sense of curiosity. Being surrounded by such individuals cultivates an environment of constant exploration, igniting my drive to push the boundaries of my own capabilities.

View the full list of Research Heroes 2023