FEATURE13 October 2020

A sense of community

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Covid-19 FMCG Features Impact Technology Travel Trends UK

Online research communities offer businesses a means of getting closer to their customers, generating insight and validating research findings – but they can also foster connection and empathy in uncertain times. Bronwen Morgan reports.

23 March 2020 is a date that few British adults will forget. It was the day when, after weeks of uncertainty, the prime minister instructed us to stay in our homes to slow the spread of Covid-19.

For many, this was ...