FEATURE18 August 2022

A problem shared: Collaborating in research

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Market research should share ideas, techniques and innovation in order to collectively innovate better, faster and more efficiently, argues Bethan Blakeley.

Hands holding jigsaw pieces with symbols

I often think one of the hardest things about being an adult is answering the question, “So, what do you do?”. Sometimes, I work in market research. Other times, it’s analytics or data science, or research analytics. I consider myself lucky to be ‘cross-discipline’; it keeps my life interesting.

Another thing that keeps my life interesting are the tools I use across these disciplines. For the data science part of my role, I mainly use open-source computer programs. Open source is a bit like Wikipedia – written by the general public, accessible to everyone, and anyone can edit the pages if they want to.

Unlike Wikipedia, however, this doesn’t call the programs’ reputation into question – you won’t find university lecturers slapping students’ wrists if they use open-source programs such as R or Python, in the same way you would if they listed Wikipedia as a reference. In this case, it means there is a wealth of advice on the internet ...