This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

FEATURE17 May 2017

A mobile solution

x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.

Big Data Features Impact Innovations Mobile Technology Trends UK Youth

Agency and client market researchers discussed the advantages and anxieties of mobile-based research at a recent event run by Basis Research. Bronwen Morgan listened in

In recent years, mobile has been hailed by many as a panacea to address a number of quantitative research issues, such as reaching younger, male respondents, improving sample representation and expanding the situations in which surveys are completed. ...