FEATURE17 May 2017

A mobile solution

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Data analytics Features Impact Innovations Mobile Technology Trends UK Youth

Agency and client market researchers discussed the advantages and anxieties of mobile-based research at a recent event run by Basis Research. Bronwen Morgan listened in

In recent years, mobile has been hailed by many as a panacea to address a number of quantitative research issues, such as reaching younger, male respondents, improving sample representation and expanding the situations in which surveys are completed. ...