2023 preview: New Year’s resolutions

Crawford Hollingworth, founder, The Behavioural Architects
In all honesty, if the New Year carries on like 2022, to build a bunker and stock it with Stanley Tucci’s negronis. Oh, and I should probably delete TikTok.

Kelly Beaver, chief executive UK and Ireland, Ipsos
To continue to champion inclusion and diversity both in Ipsos but across our industry and society more broadly.  I can’t resolve to achieve it in the space of a year, but I can resolve to do everything I can to drive progress.

Jane Frost, chief executive, MRS
To keep smiling and stay positive. There’s no doubt that the rising cost of living is putting a lot of pressure on us all and, initially at least, it’s not going to get any easier.

As business leaders, we need to stay energised however we can and support our teams. For me, walking in the woods over the weekend is a great way to recharge, but I know it’ll be different for others. Whatever way you go about it, more of us should enjoy the small things and make sure we’re staying healthy – for our own benefit and general productivity.

Ray Poynter, chief research officer, Potentiate
To leverage more artificial intelligence and automation.

Peter Totman, head of qualitative, Jigsaw
Get better at challenging the ghastliness of LinkedIn’s culture of conformity, posture and piety. The deathly life-affirmingness of the place.

Ryan Howard, marketing science consultant
To limit my working week to the working week. I found it self-fulfilling otherwise. I suspect that I’m not actually better off because of it, and frankly my clients aren’t either. It sounds woeful to say out loud, but while deadlines are important, even unreasonable ones, so too is a recharged, engaged mind. So, pray patience until Monday comes and pass me a glass of red.

Sabine Stork, founding partner, Thinktank
I think there’s a real need to educate marketers who don’t work for large corporates (and even some of those who do) to get a better understanding of market research. I’m preparing to get involved in an initiative to try to do just that.

Ryan Barry, president, Zappi
I don’t believe in resolutions. My goal is to constantly improve and elevate my game – both as a business leader and a father, son, and husband – and make sure that every day we’re working toward our goal of helping our customers drive true growth and innovation with agile insights. 

I also want to help our team to continue improving and become the best version of themselves. With people that are empowered, we can focus on tackling bigger challenges serving our customers.