NEWS20 September 2017
UK – Twice as many adults go online on their smartphones as they do on desktop computers, according to research from Verto Analytics.
Smartphones account for 57% of people who go on the internet, compared with 27% for PCs and 16% on tablets.
Verto Analytics tracked almost 5,000 UK adults in its research. Dr. Hannu Verkasalo, its CEO, said: “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.
“Businesses of any kind looking to appeal to consumers need to think of mobiles as mini computers instead of mere phones because people increasingly conduct more of their lives through them. Daily behaviour is either rapidly shifting away from PCs or going straight to mobile, highlighted by services designed almost entirely for mobiles such as Uber and Snapchat.”
Smartphones are at their most dominant between 8am and 11am when they account for 63% of people online – three times as many as are on a PC. PCs tend to have the largest share of the online audience between 1am and 3am ( 38%) but their highest share during normal waking hours is 29% between 6pm and 11pm.