NEWS4 November 2014
SOUTH AFRICA — The UK population is among the least trusting of polls, according to a survey by the World Independent Network of Market Research, WIN/Gallup International.
The survey, of 42,720 people across 47 countries, revealed that 50% of respondents “somewhat trust” polls that are published in their country. Around a third ( 30%) “fully trust” these surveys, while 15% said they didn’t trust them, and 5% didn’t know.
Respondents were grouped into three categories: naïve, critical and cynical. The naïve group believe over 42% of polls and came mainly from Nigeria, Morocco, UAE, Saudi Arabia and India.
The critical group believed between 12% and 42% of polls, while the cynical believed 11% and less of polls, and came mainly from the Philippines, Sweden, Italy, Belgium, Iceland, Japan, Korea, UK, Argentina and France.
Further findings can be found here.