Kantar Media appoints Sanderson as MD

UK — Kantar Media has appointed Sarah Sanderson as managing director of Kantar Media’s custom research unit.

Sanderson (pictured) has worked for Kantar Media since 2006 and replaces Liz McMahon, who is transferring to TNS UK.

Chairman of Kantar Media Andy Brown said: “We are very fortunate that we are blessed with a very rich and talented team in our custom division. Sarah brings enormous experience and creativity to the role.”

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