NEWS6 July 2012
UK— The Market Research Society (MRS) is creating a network of research companies to provide pro bono work for charities, called Research Aid. The initiative will be chaired by research industry veteran Geoffrey Roughton.
Research Aid will act as a broker for charities who might need survey research skills. A framework with some simple procedures will be created to prevent bottlenecks in the process and establish the terms of engagement between members and charities.
Under the initiative, the MRS will also provide guidelines for charities to help them write their briefs and ensure that their activities are compliant with the MRS standards and code of conduct.
Roughton said: “Larger charities know about us. But there are thousands of smaller charities who have never heard of how our skills can help them. Charities are trying to become better at evaluating their outcomes. We can help them. Market researchers might not save the world, but we can certainly help others make it a better place. Do join.”
Jane Frost, MRS chief executive, added: “The research community is in a unique position to help charities generate the evidence they need to satisfy their supporters and stakeholders. They need this evidence to survive.”
Only members or retired members of the MRS can offer pro bono work through this scheme. Charities seeking pro bono support will submit a brief to the steering group who will circulate to members that have offered their services. Any subsequent engagement would be between the charity and the member.
Interested parties can email researchaid@mrs.org.uk for more information.