Truth revenue up 25% to £9m
Founder Andy Dexter (pictured) said: “The last six months have been particularly strong, with new project commissions of over £6m in the run up to our year-end – half of which has come from completely new clients. There has also been a particularly strong showing in international business, and in multi-method strategic projects such as market segmentation, innovation, brand strategy and cultural insight.”
Dexter said that “at least” 60% of growth has come from new business, such as Aetna Insurance in the US, John Lewis in the UK and LG in Asia on top of increased spend from existing customers. UK business accounted for 80% of all the company’s revenue.
Turning to the year ahead, Dexter said the firm was “looking at 30-40% organic growth” what with last October’s investment from Vitruvian Partners behind it.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments