NEWS15 February 2012
UK— Field and Fab, the fieldwork division of research agency Dipsticks, has opened a new CATI unit, increasing its capacity from 25 to 50.
The business, based near Newcastle-upon-Tyne, employs a total of 100 CATI staff. It also has a network of more than 600 UK fieldworkers.
Field and Fab’s managing director Ivor Knox (pictured) said: “Despite the large volume of market research which has now moved online, we are experiencing significant and sustained growth in demand for traditional data collection methods, and anticipate offering interviewer-administered fieldwork for many years to come.”