In iPad we trust?

We couldn’t help but be a little bit concerned at reports earlier this week about how the iPad had given a boost to market research interviewers, by suddenly making the public more interested in them.

If researchers are having to rely on shiny new devices to persuade people to talk to us, things are worse than we thought.

What happens when the fuss about the iPad dies down? Will interviewers need to be issued with jetpacks? Lightsabers? Hoverboards?

There is certainly potential in the iPad to make the survey experience cooler, but let’s not pin our hopes purely on its novelty value.