Treating respondents right

In today’s Ideas Rush session at Research 2010, Jeffrey Henning of Vovici spoke about the importance of treating respondents right.

Especially in customer sat surveys, Henning said, “We have to think of them first as customers and a distant, distant second as respondents. The worst thing we can do with them in a customer satisfaction survey is to dissatisfy them.”

This made us wonder how many agencies have “respondent care” or “respondent experience” departments? We’d be interested to hear from anyone with those combinations of words, or similar, in their job title.