News

Coca-Cola human insights director: Strategic thinking allows brands to say ‘no’

Strategic thinking is more important than ever in the marketing industry, as it allows brands to say ‘no’ to things, according to a Coca-Cola research executive.

John Reynolds

News

Try harder to reach ‘hard to reach’ communities, hears panel

Some communities being hard-to-reach is a “lazy narrative” and the research industry must make more attempts to speak to people from diverse communities, a panel at the Market Research Society (MRS) conference Insight Alchemy 2023.

Liam Kay-McClean