Andy Barker

Opinion20 October 2014

Putting everything into promotions risks unbalancing the marketing mix

Opinion29 July 2013

All smoke and mirrors - can you really prepare for an e-cig-style revolution?

Opinion16 July 2013

He who shouts the loudest...

Opinion29 April 2013

Focus groups: Kill or cure?

Opinion5 March 2013

Getting up close and personal with the consumer

Opinion19 February 2013

Horses for courses – and the impact on brand loyalty

Opinion6 February 2013

Never lose sight of the insight

Opinion25 January 2013

As Tesco puts Pampers in its sights, is 'product' the battleground of the future?

Opinion11 January 2013

Do price promotions put brands on the road to nowhere?

Opinion30 November 2012

True Christmas spirit thrives in recession-battered "Brand Britain"