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Fraud alert: ghost completes
JD Deitch
Andy Barker
Contributor
Opinion20 October 2014
Putting everything into promotions risks unbalancing the marketing mix
Opinion29 July 2013
All smoke and mirrors - can you really prepare for an e-cig-style revolution?
Opinion16 July 2013
He who shouts the loudest...
Opinion29 April 2013
Focus groups: Kill or cure?
Opinion5 March 2013
Getting up close and personal with the consumer
Opinion19 February 2013
Horses for courses – and the impact on brand loyalty
Opinion6 February 2013
Never lose sight of the insight
Opinion25 January 2013
As Tesco puts Pampers in its sights, is 'product' the battleground of the future?
Opinion11 January 2013
Do price promotions put brands on the road to nowhere?
Opinion30 November 2012
True Christmas spirit thrives in recession-battered "Brand Britain"
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
