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John Griffiths

John Griffiths

FREELANCE

Feature2 February 2017

The birth of qualitative research

Feature16 April 2012

Elephant? What elephant?

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Merlin Entertainments
Insights Manager
£35,000–£40,00 plus benefits

Spalding Goobey Associates
Senior Research Exec/Research Manager – Advertising & Brand | Homeworking (UK based)
c.£30–40,000 + benefits

Resources Group
Operations Director – Consumer – Global Research Boutique
£75,000– £85,000 + Excellent benefits

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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON