All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.

Accept and continue White Arrow Black Arrow Cookie Settings White Arrow Black Arrow
Search

Sort by: Newest Oldest Relevance

  • Sign In
  • Register
    • You do not need to register again if you already have an MRS web account, just sign in.
  • About
    • About Research Live
    • About MRS
    • Advertise
    • A to Z Contributors
    • Contact us
    • Privacy
    • Publications Index
    • Terms & Conditions
  • MRS Websites
    • Research Buyers Guide
    • IJMR
    • Geodemographics
    • MRS Website
    • Fair Data
    • Job Finder
  •  
  • Forgot Password?
  • ResearchLive
  • Skip main navigation
  • Sectors
    • Automotive
    • Charities
    • Energy
    • Finance
    • FMCG
    • Healthcare
    • Leisure & Arts
    • Media
    • Public Sector
    • Retail
    • Technology
    • Telecoms
    • Travel
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Topics
    • B2B
    • Behavioural economics
    • Data analytics
    • Brexit
    • GDPR
    • Innovations
    • Mobile
    • Privacy
    • Trends
    • Youth
    • Social media
    • AI
    • Covid-19
    • Inclusion
    • Sustainability
    • Wellbeing
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Industry
    • Awards
    • Directory
    • Events
    • Financials
    • Impact 2022
    • Jobs
    • Legal
    • M&A
    • New business
    • News
    • Promoted Content
    • People
    • Opinion
    • IMPACT Reports
    • Video
    • Research Heroes
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Sections
    • Features
    • Impact
    • News
    • Opinion
    • Video
    • Promoted Content
    • IMPACT Reports
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • World
    • Asia Pacific
    • Europe
    • Latin America
    • Middle East and Africa
    • North America
    • UK
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Brands
    • AA
    • BBC
    • Beano
    • Bodyform
    • British Gas
    • British Museum
    • BT
    • Carlsberg
    • Channel 4
    • Compare the Market
    • Deliveroo
    • Heinz
    • Jaguar Land Rover
    • Just Eat
    • Mattel
    • PepsiCo
    • RBS
    • Rightmove
    • RNIB
    • Rugby League
    • Tesco
    • TI Media
    • Twinings
    • Warner Leisure Hotels
  • Impact magazine
  • All Sections
      • Sectors
      • Automotive
      • Charities
      • Energy
      • Finance
      • FMCG
      • Healthcare
      • Leisure & Arts
      • Media
      • Public Sector
      • Retail
      • Technology
      • Telecoms
      • Travel
      • Topics
      • B2B
      • Behavioural economics
      • Data analytics
      • Brexit
      • GDPR
      • Innovations
      • Mobile
      • Privacy
      • Trends
      • Youth
      • Social media
      • AI
      • Covid-19
      • Inclusion
      • Sustainability
      • Wellbeing
      • Industry
      • Awards
      • Directory
      • Events
      • Financials
      • Impact 2022
      • Jobs
      • Legal
      • M&A
      • New business
      • News
      • Promoted Content
      • People
      • Opinion
      • IMPACT Reports
      • Video
      • Research Heroes
      • World
      • Asia Pacific
      • Europe
      • Latin America
      • Middle East and Africa
      • North America
      • UK
      • Brands
      • AA
      • BBC
      • Beano
      • Bodyform
      • British Gas
      • British Museum
      • BT
      • Carlsberg
      • Channel 4
      • Compare the Market
      • Deliveroo
      • Heinz
      • Jaguar Land Rover
      • Just Eat
      • Mattel
      • PepsiCo
      • RBS
      • Rightmove
      • RNIB
      • Rugby League
      • Tesco
      • TI Media
      • Twinings
      • Warner Leisure Hotels
      • Sections
      • Features
      • Impact
      • News
      • Opinion
      • Video
      • Promoted Content
      • IMPACT Reports
      • About
      • About Research Live
      • About MRS
      • Advertise
      • A to Z Contributors
      • Contact us
      • Privacy
      • Publications Index
      • Terms & Conditions
  • ResearchLiveLive
  • Sectors
    • Automotive
    • Charities
    • Energy
    • Finance
    • FMCG
    • Healthcare
    • Leisure & Arts
    • Media
    • Public Sector
    • Retail
    • Technology
    • Telecoms
    • Travel
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Topics
    • B2B
    • Behavioural economics
    • Data analytics
    • Brexit
    • GDPR
    • Innovations
    • Mobile
    • Privacy
    • Trends
    • Youth
    • Social media
    • AI
    • Covid-19
    • Inclusion
    • Sustainability
    • Wellbeing
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Industry
    • Awards
    • Directory
    • Events
    • Financials
    • Impact 2022
    • Jobs
    • Legal
    • M&A
    • New business
    • News
    • Promoted Content
    • People
    • Opinion
    • IMPACT Reports
    • Video
    • Research Heroes
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Sections
    • Features
    • Impact
    • News
    • Opinion
    • Video
    • Promoted Content
    • IMPACT Reports
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • World
    • Asia Pacific
    • Europe
    • Latin America
    • Middle East and Africa
    • North America
    • UK
    two grey rulers displaying different scales

    Rory Sutherland: The value of nothing

    Rory Sutherland

  • Brands
    • AA
    • BBC
    • Beano
    • Bodyform
    • British Gas
    • British Museum
    • BT
    • Carlsberg
    • Channel 4
    • Compare the Market
    • Deliveroo
    • Heinz
    • Jaguar Land Rover
    • Just Eat
    • Mattel
    • PepsiCo
    • RBS
    • Rightmove
    • RNIB
    • Rugby League
    • Tesco
    • TI Media
    • Twinings
    • Warner Leisure Hotels
  • Impact magazine
  • Impact magazine

    Insight & Strategy

    Pepsi drink with a lot of ice

    Refreshing research: How PepsiCo uses insight

    Columnists

    Pepsi drink with a lot of ice

    Rory Sutherland: The value of nothing

    Impact Reports

    IR-jan-22-6

    It's the taking part that counts: Improving the participant experience

    Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.

  • Sign In
    Forgot Password?
  • Register
  • About
    • About Research Live
    • About MRS
    • Advertise
    • A to Z Contributors
    • Contact us
    • Privacy
    • Publications Index
    • Terms & Conditions
  • MRS Websites
    • Research Buyers Guide
    • IJMR
    • Geodemographics
    • MRS Website
    • Fair Data
    • Job Finder

Peter Fenton-O'Creevy

Contact Info

Peter Fenton-O'Creevy

Contributor

By this author

Opinion7 May 2020

It’s mad to ditch qual research right now

Opinion3 August 2010

The new stay at home generation – and implications for marketers

Opinion11 February 2010

Shd w3 wori dat teknoloG mnz kdz d0n rit gud no mor4?

Opinion1 February 2010

The Young Ones

  • 1
Results 1 to 4 of 4
Research Jobfinder Logo

The world's leading job site for research and insight

Resources Group
Qual Senior Account Manager – Strategic Comms Consultancy
£40,000–£50,000 + Bens

Spalding Goobey Associates
Client Relationship Research Manager – Automotive
£30,000–£50,000 + bens

Home Office
Customer Insight Managers x2
£41,950–£46,144

View All Jobs

Newsletter

Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.

  Daily  Weekly  Both

Sign-Up

The Research Buyers Guide

Find your next agency

Powered by the Research Buyers Guide

Advanced Search
  • ResearchLive
    MRS - Evidence Matters logo
  • @JaneFrostMRS

    One of the UKs most successful sectors & one of the few in which we are truly world leading , including for qualifi… https://t.co/fHqObEykIN

    • Contact Us
    • Advertisers
    • About Us
    • Privacy
    • Accessibility statement
    • Join Mrs
    • Publication index
    • IJMR
    • Research Buyer's Guide
    • Fair Data
    • Job Finder
    • Geodemographics
    • MRS WEBSITE
  • ResearchLive
  • Evidence matters MRS logo
  • @Research Live

    The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON

    • Contact Us
    • Advertisers
    • About Us
    • Privacy
    • Accessibility statement
    • Join Mrs
    • IJMR
    • Research Buyer's Guide
    • Fair Data
    • Job Finder
    • Geodemographics
© Copyright 2022 Research Live

Are you human?

Are you human?