Impact magazine Archive

Feature13 March 2023

Fear and loathing: Tracking threatening language online

Liam Kay

Threatening language is prevalent across the internet, so researchers have developed a ‘threat dictionary’ to track its impact on those exposed to it. 

Feature1 March 2023

Owning it: Why owned brand channels are growing in importance

Fiona Blades

Owned channels are set to grow in importance for brands, research from Mesh Experience and the Institute of Practitioners in Advertising has found. 

Feature27 February 2023

Rebuilding pride: How co-creation helped Manchester Pride

Liam Kay

Research to help Manchester Pride’s annual event be more in tune with the expectations of the city’s LGBTQ+ community has highlighted the importance of co-creation.

Feature23 February 2023

Will Johnson in seven

In the latest in Impact magazine’s In Seven series, we speak to Will Johnson, chief executive at The Harris Poll, about the future of the polling industry and the current political climate in the US.

Opinion20 February 2023

Bethan Blakeley: Tearing down barriers

Stop using complicated techniques when simple ones will do.

Feature16 February 2023

Love local: Fast and slow culture are merging in Asia

Across Asia, tensions between traditional and global cultures are giving rise to a desire to embed history within newer cultural expressions, according to qualitative research from Crowd DNA.

Feature15 February 2023

Teeing off: How insight is building the LIV Golf brand

Liam Kay

LIV Golf is golfing’s newest – and most controversial – format, and is building a data and insights team to match its growing status and attract fans of the sport.

Opinion13 February 2023

From cost-of-living crisis to AI: Lorna Tilbian on 10 threats and opportunities

Necessity is the mother of invention, writes Lorna Tilbian as she explores the areas offering future growth amid uncertainty in the next decade.

Opinion9 February 2023

Rory Sutherland: Don’t neglect the old

Rory Sutherland

The new and the shiny can distort our appreciation of more traditional approaches, Rory Sutherland writes in his latest Impact column.

Feature6 February 2023

The changing outlook of young women in southeast Asia

Shifting gender dynamics are leading to profound changes in the outlook of young Muslim women in southeast Asia.