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Opinion
Can ad surveys really provide all they promise?
Companies using surveys in display ads should remember the limits of these samples and who they are targeting.
Opinion
Small but mighty: the power of passion communities
Passion communities – groups of vocal and socially-connected consumers – hold power disproportionate to their size. It’s vital that brands engage with them.
Crispin Beale
Opinion
The need for speed
Memory is fallible, making retrospective research an unreliable source of insight, says Crispin Beale, who argues that real-time research offers a more accurate picture of customer sentiment.
Crispin Beale
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
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The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quant – Strategic Insight Agency
£41,000–£47,000 + Bens
Resources Group
Senior Quant Project Manager – Remote working – Health and Social
Up to £42,500 + Benefits
Spalding Goobey Associates
Insight Manager – Quant or Mixed Methods – Bespoke Strategy Consultancy
£36 – 48,000 + Bens
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
The world's leading job site for research and insight
Spalding Goobey Associates
Research Manager – Quant – Strategic Insight Agency
£41,000–£47,000 + Bens
Resources Group
Senior Quant Project Manager – Remote working – Health and Social
Up to £42,500 + Benefits
Spalding Goobey Associates
Insight Manager – Quant or Mixed Methods – Bespoke Strategy Consultancy
£36 – 48,000 + Bens
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
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The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON