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Rory Sutherland: All else being equal
Rory Sutherland
Insight & Strategy
Refreshing research: How PepsiCo uses insight
Columnists
Impact Reports
It's the taking part that counts: Improving the participant experience
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion
How to be inclusive beyond Pride month
Bethan Blakeley
Questioning everything
Embracing business un-usual
Feature
Paddling the data lake
The ethics of AI
The industry needs to pull together and allow ourselves to be human to get through the current situation.
Bethan Blakeley shares her guide for not being overwhelmed by your data, and instead analysing it with confidence and purpose.
Artificial intelligence is introducing speed and reliability to many number-crunching exercises, but further exploration of ethical grey areas is needed, and the algorithm shouldn’t rule unconditionally.
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News Round Up
News
Dentsu acquires Extentia and merges it with Merkle
UK market research sector predicts growth
Ampere Analysis opens US office
2CV Inc appoints two associate directors
Talon Outdoor names chief operations officer
@RESEARCH LIVE
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
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RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
