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Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
Opinion
Embracing business un-usual
The industry needs to pull together and allow ourselves to be human to get through the current situation.
Bethan Blakeley
Feature
Paddling the data lake
Bethan Blakeley shares her guide for not being overwhelmed by your data, and instead analysing it with confidence and purpose.
Bethan Blakeley
Feature
The ethics of AI
Artificial intelligence is introducing speed and reliability to many number-crunching exercises, but further exploration of ethical grey areas is needed, and the algorithm shouldn’t rule unconditionally.
Bethan Blakeley
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON