OPINION13 May 2020

When individual persuasion leads to social contagion

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Rory Sutherland

Impact Opinion UK

Rory Sutherland looks at making the right decisions for the wrong reasons, in his latest column for Impact.

The argument for banning smoking in public places was largely won on the basis of ‘passive smoking’. Once it had been shown that smoking was harmful to non-smokers, a convincing case could be made for a ban in the interests ...