OPINION9 February 2017

The mental map

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Behavioural economics Impact Opinion Public Sector UK

Rory Sutherland compares the way we misunderstand the map of the London Underground to how we view economic theory today.

One of the most widely admired maps is that of the London Underground – though, technically, it is not a map at all; it is a schematic diagram. Its designer, Harry Beck, was an electrical engineer and ...