OPINION12 November 2009
Steve is having a good day remembering why he likes market research so much!
It may be freezing in Moscow but I am feeling pretty happy right now. We are doing a pan European project on bathrooms and so I am here to listen to bathroom customers and suppliers. Not a subject I knew much about before but one in which I am rapidly becoming more expert.
The thing I so enjoy and about research, and why I have stuck with it, is you get these opportunities to explore new categories, places and people. As ever I am struck by how much more binds us than separates us as I listen to bathroom buyers across Europe talk about themselves and their homes and tell their bathroom purchase stories. It reminds me, sorry to get sentimental but it is 20 years since the wall came down, of the old Sting line “I hope the Russians love their children too” which I can assure you they do!
It is always good to get these moments, especially in tough times, when you can honestly say that our industry is both fun and interesting. For anyone with a basic curiosity about the people and the world around them, there is not another profession to rival it!
The world's leading job site for research and insight
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
6 Comments
Shirish
15 years ago
Hi I had done a market research for sanitary ware and tiles 20 years ago of the similar kind in India so I know how you feel. Shirish
Like Reply Report
Steve Phillips
15 years ago
Shirish, isn't it great how interested you can get in a market you had never thought about before!
Like Reply Report
Marc Staniford
15 years ago
This reminds me of segmentation research I did on users of steam irons. A random household product I had never thought much about but ended up becoming very familiar with and learning so much about the ways people use them and think about them.
Like Reply Report
Marketest
15 years ago
Great quality of research, i wish I could travel for any of the project we run. But online market research exists now...
Like Reply Report
Salline
14 years ago
I hear you on the excitement that Research is - nothing opens your mind more than research....and to think how much little product features impacts the bottomline! If anyone every thinks they are going to succeed without knowing what their target audiences think, they couldnt be more wrong - this is why research is growing this fast; and Thank goodness it is interesting...for what would we do with a boring yet growing industry!
Like Reply Report
Minerva
12 years ago
Kewl you sholud come up with that. Excellent!
Like Reply Report