The colour of research
Researchers were invited to show off their best infographics at the Research 2011 conference, with delegates given the opportunity to vote for their favourite.
And the winner was Keen As Mustard, a b2b marketing agency that works with several market research firms.
(Click the image for a larger version.)
Mustard managing director Lucy Davison said: “When called upon to review or design visual identities the team at Mustard review and map the market.
“With this in mind, this colour map of the top 30 UK research agencies’ brands was presented to a client to visually communicate a vast amount of data on competitors and allow them to identify the ‘colour gap’ in the market for themselves during the development of their visual identity.
“Who would have thought UK research agencies were so colourful? If we’d done it 20 years ago we imagine it would have been overwhelmingly navy blue.”
The infographic was based on data from the Marketing Magazine MR League Tables.
Update: Brass, the agency that curated the infographics showcase, points readers to this website, which has pictures of all the entries. Enjoy.
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1 Comment
Lia Kamal
14 years ago
This is a brilliant way to portray research's fun and creative nature. Let's hope that from now on, research companies from around the world will get to show their fun side when doing business.
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