OPINION24 March 2010

Re-blogging: No surveys in twenty years?

The Future Place’s Ray Poynter explores and explains in more depth his outburst during yesterday’s Question Time conference session, when he proclaimed that surveys will be dead in 20 years.

“Remember, clients do not need surveys, they need insight and guidance,” he says. “Whilst surveys are the best or fastest, or cheapest solution they will persist, but they have no ‘right’ to exist.”

Read the full report here.

Update: Vovici’s Jeffrey Henning disagrees with Poynter, and says why here.