OPINION7 October 2011

Pollsters happy after calling Ontario election

Sighs of relief, no doubt, in the offices of polling firms in Canada today after the Liberals won the provincial election in Ontario – as forecast by at least five firms.

While the campaign rumbled on, pollsters went to town on those they saw as producing misleading polls as well as criticising the media for painting an unclear picture of the political situation.

Ipsos Reid executives led the attacks, and the firm’s methodology was vindicated as, according to TheStar.com, the firm was one of five pollsters that correctly predicted a Liberal victory, alongside Nanos Research, EKOS, Forum Research and Angus Reid.