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OPINION25 April 2016

On retaining millennials

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Impact Opinion Trends UK Youth

Companies looking to appeal to younger market researchers should apply some rules of gaming engagement, says Betty Adamou

Well-designed games intrinsically engage players because they satisfy four basic psychological needs: mastery, autonomy, relatedness and purpose – and we can learn a lot from gaming, when it comes to employee satisfaction and engagement.

There has been much debate on ...