OPINION25 April 2016
On retaining millennials
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
Companies looking to appeal to younger market researchers should apply some rules of gaming engagement, says Betty Adamou
Well-designed games intrinsically engage players because they satisfy four basic psychological needs: mastery, autonomy, relatedness and purpose – and we can learn a lot from gaming, when it comes to employee satisfaction and engagement.
There has been much debate on ...
1 Comment
SineadH
2 years ago | 1 like
Great article Betty - right to the point. The industry needs to understand this to retain this talent. The challenge has to be marrying the millenials with the rest of the workforce - you need good team synergy.
Like Reply Report