OPINION25 April 2016
On retaining millennials
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Companies looking to appeal to younger market researchers should apply some rules of gaming engagement, says Betty Adamou
Well-designed games intrinsically engage players because they satisfy four basic psychological needs: mastery, autonomy, relatedness and purpose – and we can learn a lot from gaming, when it comes to employee satisfaction and engagement.
There has been much debate on ...
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1 Comment
SineadH
5 years ago | 1 like
Great article Betty - right to the point. The industry needs to understand this to retain this talent. The challenge has to be marrying the millenials with the rest of the workforce - you need good team synergy.
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