OPINION18 February 2021
Instinct vs process
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OPINION18 February 2021
x All content on Research Live and in Impact magazine is editorially independent from sponsorship or other commercial arrangements.
Find out more about advertising and sponsorship.
There can be a gulf between organisational process and human instinct. Rory Sutherland explores some of the dynamics in the relationship between the two concepts.
A while ago, creative director Dave Trott was on a creative awards jury. Somebody noticed something a bit strange when totting up the votes. It emerged that while the rest of the jury were voting on each entry by painstakingly ...
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