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OPINION14 October 2009

How customers think, feel and behave

Opinion

This blog is all about understanding customers and clients, how to research them and what to do with the insight generated. Author Steven Walden, head of research at customer experience consultancy Beyond Philosophy, sets out to highlight some of the innovations in research that shine a light on the mind of the consumer as well as how they interact with the experiences businesses design for them.

@RESEARCH LIVE

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