OPINION11 September 2009
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2 Comments
Anon
15 years ago
Steve, If what the media says is true, then we should all start to feel a lot happier in 2010 - and certainly from our end (the ship is sailing along nicely). I think 2009 has brought about greater focus and attention to the bottom line of what research does and can do for clients, and as a result (more agencies) are having to demonstrate more than ever before the business impact of their work.
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Steve Phillips
15 years ago
Completely agree and I think it will be a very interesting (and different) research world in 2 years time than it was 2 years ago...
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