NEWS3 June 2009

Zussi in the Zone with community launch


UK — Zussi Research has launched a new online research community, Zussi Zone, that will go live at the end of June.

The firm started life as the internal research arm of motoring data company Data Media and Research (DMR), which was acquired by the Daily Mail and General Trust Group (DMGT) in a three-year takeover that was finalised in January this year.

Zussi is recruiting members from DMR’s database of 4.2m profiled UK consumers to build the community. The firm’s technical account manager Richard Noon told Research that around 30,000 people from DMR’s database had shown an interest in signing up for the Zone so far.

He said the plan was to build the community to between 100,000 and 130,000 members within the next 12 months and carry out work for external clients, such as media agencies, as well as DMGT group companies.

The community’s first research task, which begins at the end of this month, will be a project for recruitment website Jobsite.