NEWS18 May 2020

Young people switch from video streaming to podcasts, study shows

Covid-19 Media News Trends UK Youth

UK – Eighteen to 24-year-olds are increasingly abandoning social media and video and music streaming for podcasts and radio, research from Havas Media Group has found. 

Headphones with radio frequency

The fifth Covid-19 media behaviours report suggests there has been a 5% net decrease in 18 to 24-year-olds saying they are watching more video streaming platforms such as Netflix than they did before the start of lockdown, compared with the last study two weeks ago.

The findings are based on a study of 1,500 nationally representative respondents that took place for 24 hours between 11 and 12 May.

Music streaming has also seen a 5% net decrease among 18 to 24-year-olds saying they used the platforms more than before lockdown in the latest wave of research, as has reading newspapers.

Reading magazines has fallen 4%, video on demand platforms such as BBC iPlayer has dropped 4% and social media has seen a 3% decrease.

But podcasts have rocketed up 12% among this age group, and radio has also seen a 3% increase of young people claiming to be using it more than they did before lockdown began.

Among social media websites, TikTok has seen a 5% decrease in the latest study in young people using it more than they did pre-lockdown, and there have also been falls for Twitter ( 4%) and Instagram ( 3%).

But Snapchat saw a 4% increase and the gaming live-stream platform Twitch rose 6%.

Eva Grimmett, chief strategy officer at Havas Media Group, said: “While overall media consumption habits during lockdown remain relatively stable, this latest wave of research reveals some fascinating behavioural changes amongst the 18 to 24-year-old cohort.

“In particular, it’s interesting to see them move away from TikTok and other, more established social platforms such as Twitter and Instagram, in favour of Twitch and Snapchat.”