NEWS30 March 2017

YouGov’s Wagstaff joins Cambridge MR as managing director

News People UK

UK – Former head of UK custom research at YouGov, Michael Wagstaff, has joined Cambridge Market Research as managing director. 

Michael Wagstaff crop

Wagstaff (pictured) was at YouGov for nearly 10 years. He will take over from current managing director, Paul Beresford, in April. Beresford will become chairman of the business, and will remain active in the business, working on key accounts and special projects. 

“Cambridge Market Research is growing and our offer is expanding," said Beresford. "We need someone to take us to the next level and Michael will do just that.

"His record at YouGov is impressive and he brings with him a deep understanding of how high quality research can make a difference to a client’s business. I’m delighted that he has chosen to join us”.