YouGov sees revenue rise as clients’ data demands change
According to its interim results, YouGov saw revenue of £30.1m, up from £29.9m while adjusted operating profit was up by 8% to £2.2m compared with £2m in 2012.
The company saw global data products and services revenue up 12% in the six months while global BrandIndex was up 26%.
The growth in these offerings was due to major shifts in the industry according to YouGov CEO Stephan Shakespeare.
“Client’s are demanding more granular and actionable information to adapt to their fast-moving markets,” he said.
Shakespeare added: “YouGov’s pioneering products such as BrandIndex have already demonstrated our ability to meet these needs.”
The US was the best performing territory with revenue up by 12% while the UK saw revenue up by 2%.
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