YouGov joins the Plus Network

UK – YouGov is one of six independent agencies joining forces to launch an integrated marketing communications service for global brands called The Plus Network.

Melissa Waggener Zorkin_crop

Founded by WE Communications, in addition to YouGov are digital marketing firm The Garrigan Lyman Group (GLG), branding agency Salt Branding, public affairs and government relations specialist Interel and experiential marketing company Envy Create.

Melissa Waggener Zorkin (pictured), CEO and founder of WE Communications, said: “To accelerate a brand story today nimbleness is critical, as is the right set of experts who can set ground-breaking ideas into motion across an ever expanding media ecosystem.

“Unlike traditional agency network models, The Plus Network is a unified proposition that puts client needs first – not leadership, whose main concern is the next quarterly profit target.”

Working under a unified, standalone brand, the agencies will deliver integrated capabilities across paid, owned, earned, social, experiential and search media.

The network builds from three partnerships WE already had in place with YouGov, GLG and Salt Branding.

All the partners will operate against a set of values, processes and methodologies for solving client challenges and working together to demonstrate innovative thinking across media.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts