UK – YouGov is one of six independent agencies joining forces to launch an integrated marketing communications service for global brands called The Plus Network.

Melissa Waggener Zorkin_crop

Founded by WE Communications, in addition to YouGov are digital marketing firm The Garrigan Lyman Group (GLG), branding agency Salt Branding, public affairs and government relations specialist Interel and experiential marketing company Envy Create.

Melissa Waggener Zorkin (pictured), CEO and founder of WE Communications, said: “To accelerate a brand story today nimbleness is critical, as is the right set of experts who can set ground-breaking ideas into motion across an ever expanding media ecosystem.

“Unlike traditional agency network models, The Plus Network is a unified proposition that puts client needs first – not leadership, whose main concern is the next quarterly profit target.”

Working under a unified, standalone brand, the agencies will deliver integrated capabilities across paid, owned, earned, social, experiential and search media.

The network builds from three partnerships WE already had in place with YouGov, GLG and Salt Branding.

All the partners will operate against a set of values, processes and methodologies for solving client challenges and working together to demonstrate innovative thinking across media.