YouGov in line with 2010 expectations after strong second half

The firm said that, as expected, trading was stronger in the second half of the year after turnover fell 6% to £21.3m and operating profit fell 15% to £1.35m in the opening six months.

YouGov said that there had been “particularly encouraging” performances in the UK, US and Scandinavia, and that restructuring in the Scandinavian business had led to profitability in the region during the second half of the year.

The firm will report its preliminary full-year results in October, the trading statement said.

Meanwhile, YouGov has appointed Ben Elliot as a non-executive director with immediate effect. Elliot is co-chairman of 24-hour concierge service Quintessentially, a company he co-founded in 2000.