NEWS2 November 2011
US— Yahoo is to buy segmentation, targeting and analytics technology firm Interclick in a $270m cash deal to boost its online display ad business.
Executive vice president Ross Levinsohn says the deal allows Yahoo “to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics”.
Yahoo is offering Interclick shareholders $9 per share with the expectation that the tender offer will close in early 2012.
Interclick is led by founder and CEO Michael Katz (pictured).
The world's leading job site for research and insight
Resources Group
Senior Research Manager- Specialist Boutique Research Agency
£Very strong salary + bonus + good benefits
Spalding Goobey Associates
Senior Research Executive, Mixed Methods
£36–40,000 + benefits
Spalding Goobey Associates
Research Manager – international development consultancy
Up to £50k
-
Brought to you by:
©2025 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2025 Research Live
0 Comments