NEWS22 May 2015

WPP’s Always buys 3ree in Singapore

Asia Pacific M&A News

CHINA — WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.

3ree was founded in 2010 by Tan Li Li and Isabel Cheong and its services stretch across event management, sourcing and producing marketing premiums, project managing exhibitions and activations, and design and creative services, as well as digital marketing. 

Its projects have covered Malaysia, Indonesia, Vietnam, India, Japan, Korea and Australia and its clients include Microsoft, Mitsubishi Electronic, Seagate and StarHub.

Always is majority-owned by J. Walter Thompson and it offers trade marketing, retail marketing, in-store activation and retail environment designs, as well as shopper marketing.