WPP makes another Ace Metrix investment

US— WPP has invested more money into TV ad analytics firm Ace Metrix as part of a new $8m funding round.

Its first investment in the company, which measures the effectiveness of TV ads, was in 2010 – hot on the heels of Ace Metrix’s $6m Series B round of financing.

Ace Metrix said that the latest round – which included contributions from Hummer Winblad Venture Partners, Leapfrog Ventures and Palomar Ventures – would be used to speed up growth through investments in product development and expansion into new markets.

CEO Peter Daboll (pictured) said: “We are on track to continue our 100% growth rate through 2012 and this new financing will allow us to further extend our portfolio of products and services to key adjacent markets while scaling our business infrastructure and sales and client services teams to meet the demands of our clients.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts