NEWS1 March 2012
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Insight & Strategy
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UK— Consumer insight revenue at WPP was up just 1% in 2011 to £2.46bn, but headline operating profit increased almost 10% to £258m.
The improved operating margin of 10.5% reflected a “continued cost focus”, said WPP.
The company said acquisitions in the consumer insight area, including data analytics firms, remain a key focus for 2012 – despite the sector’s falling share of group revenue (down from 26% in 2010 to 24.5% this year) and its comparatively low margins (the group average is 14.3%).
It has earmarked some £300m to spend this year, with companies operating in new markets and new media also of interest.
WPP’s total group revenue for 2011 increased 7.4% to £10bn with headline operating profit of £1.43bn.
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