WPP insight revenue up 1%, operating profit 10%
The improved operating margin of 10.5% reflected a “continued cost focus”, said WPP.
The company said acquisitions in the consumer insight area, including data analytics firms, remain a key focus for 2012 – despite the sector’s falling share of group revenue (down from 26% in 2010 to 24.5% this year) and its comparatively low margins (the group average is 14.3%).
It has earmarked some £300m to spend this year, with companies operating in new markets and new media also of interest.
WPP’s total group revenue for 2011 increased 7.4% to £10bn with headline operating profit of £1.43bn.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments