NEWS17 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— WPP has invested in Ace Metrix as part of a strategic partnership that will see the TV ad analytics firm’s services promoted to WPP clients, while jointly developing new tools and approaches to measuring and improving advertising effectiveness.
The size of WPP’s investment has not been disclosed. Ace Metrix closed a $6m financing round – its second – late last year with cash earmarked to expand sales and marketing activities. The company has built a system to quickly poll TV watchers on their reactions to breaking adverts, which are then scored on factors such as watchability, relevance, likeability and desire.
Mark Read, CEO of WPP Digital, said: “Our clients are looking for quick turnaround and additional competitive intelligence in today’s fast-changing marketing environment, and we are delighted to be working with Ace Metrix to respond to this marketing demand.”
Ace Metrix is expected be partnering with WPP’s Kantar group of research and insight companies, including Millward Brown, whose North America CEO Mary Ann Packo joins the Ace Metrix board of directors alongside representatives of the company’s other backers, Leapfrog Ventures, Hummer Winblad Venture Partners and Palomar Ventures.
Recently-appointed CEO Peter Daboll (pictured) – a former head of insights at Yahoo – said: “This partnership enables us to vastly accelerate our go-to-market readiness and reach.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant Insights specialist (akin to RM/AD) –Comms/NPD/Brand
£50,000–£60,000 + Excellent Benefits
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Related Articles
Tillster makes her feelings known over my exercise routine taking priority over games with her https://t.co/AbB9aCnq31
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments