WPP agencies Maxus and BPG Media team up in Middle East

DUBAI— Maxus, a marketing and media services agency within WPP’s GroupM group, has formed a strategic alliance with local firm BPG Media to establish a presence in the Middle East and North Africa.

The alliance, called BPG Maxus, will offer clients a range of analytics, digital communications, strategic planning and media buying services.

Kelly Clark, Maxus Worldwide CEO said: “The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there. Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”

BPG chief executive Avi Bhojani added: “Our affiliation with Maxus will further enhance our integrated marketing communications model. This collaborative approach is a reflection of BPG Group’s commitment to become a trusted innovation partner for clients.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts