NEWS22 March 2010

WPP agencies Maxus and BPG Media team up in Middle East

M&A Middle East and Africa

DUBAI— Maxus, a marketing and media services agency within WPP’s GroupM group, has formed a strategic alliance with local firm BPG Media to establish a presence in the Middle East and North Africa.

The alliance, called BPG Maxus, will offer clients a range of analytics, digital communications, strategic planning and media buying services.

Kelly Clark, Maxus Worldwide CEO said: “The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there. Both Maxus and BPG Group are committed to creating better value for our clients. This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”

BPG chief executive Avi Bhojani added: “Our affiliation with Maxus will further enhance our integrated marketing communications model. This collaborative approach is a reflection of BPG Group’s commitment to become a trusted innovation partner for clients.”