Worcester and Roughton appointed AMSR founding gold patrons

UK – The Archive of Market and Social Research (AMSR) has made Sir Robert Worcester and Geoffrey Roughton its first founding gold patrons in recognition of their outstanding contributions to the charity.

Bob worcester_crop

Known and honoured for his political and public opinion research and founder of Mori, Worcester (pictured) has been appointed a patron in recognition of his outstanding contribution to research and for his donation to the archive of significant material, including the back catalogue of British Public Opinion.

He said: “One of the key contributions that opinion researchers can make in their work is to measure the changes in people’s behaviour, knowledge and views over time...the archive will provide what research findings were 10, five, one year ago and given a comparable sample and exact wording (and placement) of the questions, the data can be a baseline which can then be updated with confidence.”

Roughton was one of the original people to conceive the archive – along with John Downham and Liz Nelson he laid the foundations of the AMSR.

In addition to his financial contribution, he is responsible for the scanning system given to AMSR by the former shareholders of Pulse Train in memory of Alan Hendrickson. The material, now being scanned by volunteers before it goes to the History of Advertising Trust (HAT), is the bedrock of the archive collection.

Roughton said: “We have a debt to the next generation of researchers to make them aware of where they are coming from. We make history by what we do; we pass it to future generations by recording it and making those records readily available – not just for researchers, but for society as a whole.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts